Founded in 1985, we see ourselves as a young, highly motivated and committed team in the field of sports sponsorship, primarily focusing on motorsports.

Historically grown, our expertise lies especially in national and international motorsport; we have been successfully operating and established within this industry for 35 years. Our broad network allows us to offer sponsorships in every motorsport series in the world. As the official agency of Mercedes-Benz Grand Prix Limited, for example, we are able to facilitate sponsorship within Formula 1 and Formula E. Furthermore, we have a variety of interesting rights in the DTM and the ADAC GT Masters; as well as in rally and GT sport.

Walter Mertes zusammen mit Lewis Hamilton (links) und Norbert Haug (Mitte).
Walter Mertes together with Lewis Hamilton (left) and Norbert Haug (middle).

Within the last few years, we have specifically expanded our rights portfolio beyond the motorsport sector, whereby we have the opportunity to provide these sports, as well as innovative advertising forms to our customers, regardless of the season and all year round. These include customer-specific packages in winter sports (World Cups/FIS Alpine Ski World Championship, etc.), the Basketball Bundesliga, the rapidly growing sector of eSports, but also in the cultural sector such as lit. COLOGNE. Additional networking potential are offered by special forms of TV-rights in the environment of attractive sports broadcasts within the ProSieben/Sat.1 group.

Our services for our customers are deliberately not limited to one type of sport or to a simple mediation of rights, but rather includes the complete advisory activity, the conception, the implementation and needless to say the performance analysis. The varied networking possibilities of well-selected sponsorship opportunities guarantee our customers a unique characteristic, emotional attention, high reach and obviously “no advertising off the peg”.